About Us

Welcome to YoNice—your one-stop shop for authentic African goods in Yekaterinburg, Russia! 🌍✨ At YoNice, we’re dedicated to bringing the vibrant culture, rich flavors, and timeless traditions of Africa to your doorstep. Whether it’s delicious meals, pantry essentials, or beauty products, we pride ourselves on offering high-quality items that celebrate the heart of African heritage. Our Mission Celebrate Tradition: Highlighting the flavors, beauty, and creativity of Africa. Empower Communities: Every purchase helps support African artisans and small businesses. Connect Cultures: Bringing authentic African products to Russia and beyond. Whether you’re craving jollof rice, looking for staple ingredients like palm oil or garri, or searching for beauty products, YoNice makes it easy to bring a touch of Africa into your life. Thank you for supporting our mission. Together, we’re empowering communities and sharing the richness of African culture—right here in Yekaterinburg and beyond! ❤️

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Meet Our CEO

YoNice was founded by Increase Isesele, a passionate entrepreneur with a vision to connect cultures and communities. Based in Yekaterinburg, Russia, Increase Isesele has created a platform that shares the beauty of Africa with the world while supporting local artisans and businesses. His leadership has turned YoNice into more than just a store—it’s a cultural bridge that inspires pride and connection.